Welcome to this story

The LELUX brand is a Slovak company that I founded in 2024 when I was 22 years old.

I am building the brand on my own, without the help of investors or marketing agencies. I rely on my own experience, intuition, and work.

Every step, every decision, and every detail is based on my own perception of fashion and what a fair, functional, and at the same time aesthetic fashion project should look like.

The brand was born from dreams, desires, efforts ... from evenings full of ideas, planning, and actually testing what works.

It's not just an ordinary e-commerce clothing store, but a brand that my entire family stands behind, supporting and helping me.

From selecting fabrics, through the designs themselves, communicating with customers and taking photos, to packaging orders, creating marketing strategies and the visual appearance of the website.

Our brand also includes LX service , thanks to which we strive to create something more than just a sale. We offer personalized packaging for your loved ones, personal access in our showroom, exceptional order processing and open communication that will always answer, advise and help you.

In addition to working on the brand, I am also a second-year student at a university, where I study management related to marketing. It is thanks to my studies that I learn new things that help me move the brand forward. I believe that the combination of real business and education is the key to allowing LELUX to grow, develop and one day expand beyond the borders of Slovakia.

I am building LELUX over the long term and gradually. I am not in a hurry, but at the same time I am constantly learning and improving. I want the brand to operate all year round, to grow, to have a stable place on the Czech-Slovak market and to be known for being backed by a real person who has a sense of aesthetics and understands the needs of the customer.

My goal is to build a brand that you will trust. Where you will always feel good. And which will offer you more than just clothes.